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A sales letter is the page designed to sell your product. You can have a fantastic product, but you won't earn a nickel if your sales letter lacks sizzle.
Your sales letter should grab a visitor's attention, prove you supply a solution, take off risk, state a call to action, and hopefully (if done well) create a sale.
Here is an example of how we write a sales letter...
All great sales letters consist of the following:
1. Catchy Headers and Subheaders
2. Unique Selling Proposition
3. Stated goods Benefits
4. Testimonials
5. Special Offers
6. Digital Covers
7. Video Demos
8. Exceptional Guarantees
9. Trust building Techniques
10. Bonuses
11. Follow-Ups
12. P.S.
Catchy Headers and Subheaders
Your main header, also referred to as a H1 tag, can:
o Target a pain point. "Are You Losing Your Hair?"
o Highlight a benefit. "Now You Can Re-grow Your Hair... Without Chemicals!"
o Invoke curiosity. "Can Broccoli prevent Hair Loss?"
o Include keywords.
Your subheaders will supervene the same format as your header. These two work best when they attack the reader from two different angles. Your headline could invoke curiosity, while the sub-headline makes a bold claim like this "Now You Can Re-grow Your Hair... Without Chemicals!"
Example Headlines for a Sales Letter
o Who Else Wants _______?
o The hidden of _________
o Here's How You Can (benefit) Without (problem)...
o Little Known Ways to _____________
o Get Rid of ________________ Once And For All!
o Warning: This Letter Is For Serious __________ Only.
o Are You Still Suffering From _________?
o Are You development These Same Mistakes?
o At Last! The (credibility indicator like "Bestselling" or "As seen on Oprah") principles That Is Revolutionizing ___________
o Save Yourself 30% on _________ By Following This simple Steps
o How I Went From (loser) to (winner) in Just 2 Weeks!
o How To (Cook Thai Food) Like The (Locals)
o 56 Ways ____________Saves You Time, Work and Money
Highlight Your Unique Selling Proposition
This is where you subtly demonstrate to your reader that your competition sucks. To do this, seek your competitor's sales letters, noting the benefits they offer- and more importantly, those they lack. Even if the two of you are selling the same product, you can position your offer in very different ways. Are they contribution a money back guarantee? Do they fail to cover a exact topic that your justify in detail? seek your competitor's weaknesses and demonstrate them to your prospects... Chances are, your prospects will shop nearby before committing, and it pays to plant the seeds of doubt in their minds about your competitors. Remember that subtlety is the key; you don't want to smear yourself as well!
Focus on Benefits, Not Features
Don't rattle off the features of your product; justify to your hope how they will advantage from it. For example, if you're selling air conditioners, population aren't interested in the features (e.g. Voltage, wattage, what type of plastic it's made of, etc.) they want to keep cool while summer!
To ensure you're listing benefits instead of features, ask yourself "How does this highlight help my prospect?" List your features, then add the word "which" after it: whatever follows is a benefit. For example:
o Low power requirements, which lowers your energy bill.
o New polymer plastic casing, which cools your house faster than traditional models.
o Timer setting, which saves you the hassle of getting up in the middle of the night to turn it off.
I've heard this phrase so many times I roughly tell it in my sleep, and yet, so many population forget this simple law of copywriting. Bullet points tend to work best in sales letters, as they are positively scanned by readers. Keep in mind that your prospects aren't interested in every particular advantage your goods offers, just the ones that apply to them. By listing off dozens of benefits, you are increasing the likelihood your prospects will come over one or two main benefits they are most interested in, and buy your product.
Include Testimonials
My wife and I were on Ko Phi Phi Island in Thailand (where the movie "The Beach" was filmed) getting ready to grab a bite. While looking at a map, a incorporate of guys came up to us and recommended a cafeteria saying, "This is the best cafeteria we've been to on the island. You should check it out."
Guess where we went for dinner?
We didn't personally know these guys, yet we trusted them. This demonstrates what is known as public proof - population development decisions based on person else's experience. If you're interested in something and you see that it has worked for others, you are more likely to trust them and-case in point- buy it. Testimonials are a great way to demonstrate public proof to your prospects; they can see for themselves that your goods works and provides value to real population without you forcing it down there throats. Rather than singing your own praises, why not let your satisfied customers do it for you?
Here's two ways to procure testimonials:
1. When you're first testing your goods (that is, the goods you haven't created yet) ask population you know personally if they can supply testimonials citing your expertise in a exact area applicable to your product.
2. Once you create and sell your product, supervene up with the buyer via email and ask for a testimonial. Here's what I use:
Dear ,
Thanks for taking our free policy on . Many others have written to tell us how this policy has helped , and I sincerely hope you feel the same way.
I'd like to ask a favor. We're always trying to enhance our course, and would greatly appreciate your feedback. If it's Ok with you, please take a occasion and jot down your thoughts in the box below. I promise not to consist of any personal information other than your name and city.
Feel free to say whatever you feel. If you have some ideas on how to enhance our course, we're all ears.
Thanks , and I hope to hear from you soon.
Best regards,
Testimonial Box
I understand that has the right to use these comments in their marketing material. I also understand will Not use any personal information with the irregularity of my name and city.
Comments:
Make sure to consist of a personal email address you check often in order to stay on top of testimonials as they come in.
Some population recommend contribution an incentive in transfer for a testimonial such as a free report, though I've never had any trouble securing them with this form. Besides, if your free policy isn't good adequate to certify praise, you probably need to think your goods offer.
As the testimonials start to roll in, put them on your sales page as examples your goods works!
People Don't Buy Products... They Buy Offers
You may have the particular most goods in the history of humanity, guaranteed to cure a wide collection of ailments, train your dog to stop barking and launch world peace, but without compiling it into a dynamite offer your goods will fall flatter than a soufflé in a snowstorm.
Think of it this way: when you go to a fine dining restaurant, you're not just paying for the flavor of the food; you're also paying for the presentation. Your offer is the presentation; if your prospects don't like the presentation they won't even try your product. This is why creating a solid offer is imperative for your system's success.
So what makes a good offer? Here are the key components you of a dynamite offer:
Have quality Digital Cover
If you're creating an information goods that includes some downloadable Cds, create a expert looking digital Cd cover for each disc. If you have an e-book or special report, create covers for those as well. Be sure to consist of screenshots of the article as well, which should be expertly formatted.
Include Video Demos
Videos are a great tool for marketing your goods and should be used where possible- I've used video demos for some products with great success. The process is simple: use Camtasia to article you demonstrating your goods while explaining its benefits, then upload the video to YouTube and embed the code they give you onto your website. We'll talk about video marketing more in a bit.
Offer an Exceptional Guarantee
The main function of a certify is to take off all risk for your prospect. You want to make a certify so strong they'd feel like a fool for not buying your product. For example, you could offer a 60 day money back guarantee, and allow them to keep all the bonuses even if they rule to cancel. an additional one formula is to allow your hope to download your goods for one dollar, and then charge their prestige card the remainder seven days later if they don't cancel.
Build Trust
When I receive emails from population asking me "Is this for real?" I know it's time to build a higher level of trust with our prospects. Be sure to consist of links to your privacy policy, caress information and a brief bio about yourself.
Privacy Policy
Your privacy policy should go something like this:
: Privacy Policy
is committed to protecting the privacy and security of individuals that have contacted us. It is with that purpose in mind that we have formed our privacy guarantee. We realize that the concerns you bring to us are extremely personal in nature. We assure you that all information shared will be managed within legal and ethical considerations.
Security of Information
We restrict entrance to personal information to employees who have a exact company purpose in utilizing your data. Our employees are trained in the importance of maintaining confidentiality and member privacy.
Accuracy of Information
We strive to ensure that our records consist of spoton information. If there are any changes to your caress information (e.g. Phone number, email, etc.), please email . We will promptly make any necessary changes to modernize your records.
Changes to Our Guarantee
We keep the right to revise our privacy certify as our company needs convert or as the law requires. If we revise our policy, we will supply you with the new policy at that time.
Web Links to Other Web Sites
Links to third party sites may be ready from 'http://www.yourwebsite.com'. Sites face the 'http://www.yourwebsite.com' domain are Not maintained by and is Not responsible for the article or availability of connected sites. Recommended links are Not an endorsement or certify of other sites or organizations and are plainly provided for reference. The privacy and security policies of connected sites likely differ from and users are encouraged to tell the privacy and security policies of these sites.
Contact Information
Buy a P.O. Box at your local post office and use that as your mailing address. Forty bucks a year provides peace of mind; you don't want your home address advertised to hundreds of thousands of people, right?
It's always best to consist of a phone whole as well. You can leave your personal number, or get a redirect line straight through Skype or Vonage. If you receive lot of calls, think signing up with a call center that will take messages and accept payments (there's a list of them at the end of this book).
Bio
Including a bio is a great chance for you to sell yourself and build trust amongst readers, many of whom want to know a minute about a person before doing company with them. Bios typically consist of the following elements:
o Educational Background
o Professional Background
o Experience with Current Business/Product
o Special Achievements
o Personal information (e.g. City of abode and family information)
o Picture
All of these are completely elective and depend on your ease level with sharing information online. Internet. There is a fine line in the middle of highlighting your knowledge, skills, and achievements and advent off as a blowhard. Remember: the point is to build trust, hopefully to the point of getting a sale.
Offer Bonuses
Once you've demonstrated your goods provides value and removed risk with a strong guarantee, push your prospects off the fence with a few value packed bonuses. The bonus is all about perceived value; many population in fact buy products for the bonuses themselves! If you're contribution an e-book on Cajun cooking, offer a video that demonstrates how to make roux, and some other Cajun sauces. How about recipes for cocktails that are renowned in the South? A list of the best restaurants in New Orleans? All of these are easy to create and dramatically enhance the value of your product.
Follow-Up
Let's say your prospects sign up for a free two week policy on southern cooking. They are then presented with an offer to buy the full product. If they haven't purchased it, they receive an additional one e-mail, but with a twist: this could be a reduced price, an added bonus, or the chance to pay in installments.
State a P.S.
Believe it or not, many population will scroll to the lowest of a sales page first. I do it all the time... Once I know I'm on a sales page, the first ask that comes to mind is "How much?"
This is positively why you shouldn't list your price at the lowest of your sales letter. Instead, use a P.S., or just an additional one headline that reinforces your value proposition. Rather than asking "How much?" they'll scroll up to learn more about your offer.
This sales letter example should help you craft a profitable sales letter in as minute as a week. Write a draft and sit on it for a few days so you can see it with fresh eyes.
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