this contact form Writing productive Sales Messages
A sales letter is a document designed to originate sales. It is a distinctive type of persuasive letter. It persuades the reader to place an order, to request added information, or to lend support to the product or assistance or cause being offered. For most sectors other than retail, a sales letter is the first and most important way of reaching new customers. The purpose in writing a sales message is to sell a product. It influences the reader to take a specific operation by making an offer-not an announcement-to him. Sales letter attempts to persuade readers to spend their time and money on the value being offered. To sell, the sales letter must be specific, go to the right audience, request for retrial to the readers needs, and it must be informative.
Writing productive Sales Messages
Before writing the sales letter you need to plan about the type of sale campaign that you will conduct. Whether you will send a letter only or will you contain brochures, reply forms, special inserts, samples, response cards etc.? How do you plan to store the product or service? through the Internet, direct mail, email, direct sales, print advertising, etc.? Do you need other advertising or literature to support the sales letter? Who is your competition? How are they marketing this product or service? What is your advertising budget? Are your marketing hopes realistic? other important decision is to decree the specific purpose of your letter. Whether you want your reader to call for a free video, presentation or demonstration? Or you want your reader to fill out an order form? For these you need to know and analyze your audience and the purpose for writing. Try to form a thinking image of the typical buyer for the product you wish to sell. Ask yourself:
o Who is your prospective buyer?
o What motivates a person to buy this item?
o What might the reader want to know about this product?
o What does the product or assistance do for the one who needs it?
o What can the reader gain from buying it?
o What is unique selling point of the product or service?
o Does your offer request for retrial to the reader?
o Can you transform him from expectation to buyer?
A sales letter is one of the important instruments of sales promotion. The law of efficient sales letter depends on your transportation skill and your capability to convince your reader to accept or act on your recommendations. You may be promoting a product, a assistance or an idea; your sales letter should catch the reader's attention, build interest, and motivate him to buy the product or assistance offered. A good sales letter should possess the following qualities:
Emphasize good looks
Design your document for optic impact. Make it easy to navigate so your reader reaches for it first-ahead of the competition's. You can originate professional-looking templates for your sales letter that use your firm logo, branding and colors.
'You' Attitude
The most efficient word in a sales letter is "you". Never begin a letter with "I" because chances are the reader won't get to the second word. It all comes down to selling benefits - your prospects are not curious in the features of your products services, but in what how your products or services can advantage them. Then it must build a reader's trust. It should make kind use of "you" and "your" - so it is clear the customer's needs come first, not your desire to sell something.
Use bullets
The body of your letter should contain key points, shown by bullets. Use bullets because it makes the letter easy to read. As the writer or seller, you advantage by immediately pointing your reader in the direction of the important points you want to make.
Keep your letter brief
It's rare that person is going to read anything past the first page, so keep your letter to one page. Staying at one page will also force you to be to the point, since a wordy letter is an ineffective letter.
Use statistics
Using statistics shows that you understand the issues of their business, while demonstrating that your product or assistance can solve a problem. It also gives your expectation a presuppose to support your product or assistance within the company.
Show your prospect's needs
Your sales letter is a very brief sales proposal, so you need to show that you are thinking about your prospect's needs. You might be hesitant to put your best ideas in your letter, fearing that your expectation will use them but not hire your company. That's a mistake. By putting your ideas in your letter, you will make your prospects feel like they are getting something already, and that they will advantage from your products or services. More importantly, you will be demonstrating that you are creative and have your client's best interests in mind.
Use right tone
Use the right tone in your writing. Use active voice. Use the present tense. Be positive. Avoid negatives. Keep sentences and paragraphs short.
Proof read
Proof read your letter before you send it out. This will help you decree if your letter is clear and if you're getting your point across. Also, misspelled word or other careless mistake will give bad impression to the reader.
One of the most efficient strategies to plan and write efficient sales letter is to result the four steps in your letter which are:
o Catch attention
o Build interest
o Establish credibility
o Motivate action
Catch attention
To be effective, a sales letter must catch reader's attention. Compose your document for optic impact to catch the reader's attention by using graphics such as layout, colour scheme or illustrations. You can grab attention with an eye-catching headline or an challenging opening. This might be a inquire or statement. The occasion should be short, honest, relevant, challenging and stimulating. Keep it quite normal to request for retrial to as many habitancy as possible. There are many possibilities for occasion your sales letter that could persuade the reader to buy. Make a compelling promise for the reader, tell a story that the reader can recognize with, make an notification of a new product or assistance showcasing your unique selling point or ask a question.
The headline encourages your prospects and leads them to your next line. There you start to build their interest and ensure they read the next sentence and each subsequent one.
Build interest
Besides a great headline, your sales letter must have an immediate clear advantage for the intended audience. To build interest in your sales message you should highlight your product's central selling point, the single point colse to which you will build your sales message. Be upfront and bold about promising a prize or a tangible reward in exchange for time and attention. anything product or assistance you are selling you need to position it so that its benefits furnish one or more of the following tasteless desires:
- To make or save money
- To be healthy
- To be beloved or to assert a collective status
- To have security
- To have free time or save labour
- To get entertainment, relieve or amusement
- To take advantage of opportunities
- To be good looking
- To perform inner peace
Show them how your product will advantage them in making their lives better, safer or easier. How will it save them time, trouble, worry or money? Look at their greatest goal and present it to that. Why should they buy from you?
For example, state what makes you an expert in your chosen field. How can you prove what you are claiming is true? Once you have listed down the key benefits of the assistance or product and positioned yourself as the person to deliver it, the time is right to deliver your sales pitch. Persuade your reader to buy based on the grounds of what the product or assistance does for him or her (benefit), not what the product or assistance is (feature)!
A advantage is what the product or assistance does, and what the buyer gains from the feature. A advantage is the specific outcome of the feature. A highlight is something the product or assistance already has. Benefits are what motivate habitancy to buy. Bullet point each advantage to make it easier to read. Think about every potential advantage your reader may acquire from your product or service. In many cases, habitancy will buy a product or assistance based on only one of the benefits you list.
Besides the advantage stated at the letter's opening, you can bolster interest by adding high-profile testimonials from company or old clients. Testimonials from happy customers are very beneficial for this purpose, as are quotes from established third parties such as commerce leaders or reputable specialists. Opinions, figures and independent statistics are also likely to reinforce your message. greatest motivations are what habitancy "really" want. The product or assistance is just a car to providing these benefits so make sure your sales letter focuses on these motivational factors.
Establish credibility
You need to Compose credibility and be believable by the second paragraph. You must anticipate the reader's objections and doubts and offer counter arguments. There are any ways of overcoming reader's doubts which must be used with good judgment and should be linked with the main request for retrial of the letter. You can furnish testimonials, money-back guarantees, trial offers, challenging warranties or free samples. Using too many points to Compose credibility will not be effective. To gain credibility for you and your request, present just one fact, strengthened, if necessary, by an view or fact as a proof.
Motivate action
It's important to remember that habitancy are motivated to buy based on their emotions and explain their purchase based on logic only after the sale. This means that each step in the sales letter process must build on the reader's emotions to a point where they are motivated to take action. Encourage the reader to act by an easy and clear method of responding. Close with summarizing the central selling point and clear instructions for an easy operation to be taken. To motivate, you can offer a gift, limit the offer, certify satisfaction, or promise an incentive.
End with an action: What result do you want from your letter? Are you seeing to get a face-to-face appointment? Are you answering questions raised at a old meeting? Do you want to make your expectation good informed? Do you need to get a signed contract? You need to close your letter by requesting a specific, quantifiable action. For example: "I will call you on Thursday, May 18 at 10 a.m. To schedule meeting" or "Please return the enclosed contract by Friday, April 21, or call me if you have any other questions".
Writing A Sales Letter:
Like any other firm letter, a sales letter has three parts - introduction, the body of the letter and the final paragraph. Let us contemplate in detail how to draft these three components of a sales letter. The important thing in a sales letter is the sequence which is as following:
Introduction
Body of the letter
Conclusion
Introduction
The initial paragraph of a sales letter starts with an occasion sentence which has a vital role to play. In many instances, the occasion sentence is the only sentence that is read, so it must immediately request for retrial to reader's interests. There are any ways of writing an occasion sentence in a sales letter, some of them are listed here with the examples:
A challenging question: What would the leaning tower fall for? The leaning tower of Pisa would only be put to shame by architectural splendor that outshines its own like the new range of luxury bathroom accessories.
What can you get these days for Rs. 15? Enjoy the finest that life has to offer just for Rs. 15 every month!
A stunning information: We are the amount 1! We are the amount 1 in revenue, buyer base and buyer satisfaction.
A story or an anecdote: Mr. Bala went shopping with his saving with our Visa credit card. What will you do with yours? Our credit card offers 5% bonus savings on all purchases for first six months.
A considerable fact: Hearing Loss - you may not be aware of... Only about 25% of habitancy who need hearing aid use them.
Most habitancy have a vocabulary of 2-3,000 words and even a expert uses no more then 5-6,000 words in his daily life. But there are colse to 500,000 words in English language and you can use many of them to enrich your vocabulary by using our 'Vocabulary Builder'.
Split opening: You know English, but are you quite fluent in it? It may sound predicted but classrooms can't help you perform fluency. No, they can't. No! Nor can audio video sessions. Nor translation. But 'Rapid English Fluency' can help you.
A conditional sequence: If home is where the most amount of accidents take place, think of Woodcoat Paint as insurance.
Special offers: Free gifts! Yours for giving the absorb as a gift this Puja and Diwali - free diary for the year 2005 Whether you order any subscriptions or just one will receive this big, handy year 2005 desk diary free.
Wings to give your children's vocation a head start! Avail the special offer of financial assistance for spectrum of educational opportunities in India and abroad.
Body of the letter
You may have a lead paragraph in the body of the letter. This part of the sales letter can be used to develop the promise made in the headline or used to deliver a second major advantage of the product or service. A sub-headline can also be used as the second part, to rejoinder a inquire posed in the headline. For example, Part 1 could say: "Want to learn Kannada in 30 days?" Part 2 could say: "Well, here's how to . . ."
In the body of the sales letter you will begin to offer proof. You develop the theme, fill in details, offer proof, and show how you plan to fulfill the promise you made in the headline. Here, you give details of your unique selling point. You continue talking about the benefits and offer proof of the claim you made early. You share the details of the benefits. Prove your claim or statements by facts, logic or testimony. There are any ways of doing so, pick one that suits your products best. Following are some examples:
Trial offers: Get on the fitness trail! Enjoy our free offer to use our motor in relieve of your house for a week. If you are not satisfied we will take it back, no questions asked.
Guarantees: certify of satisfaction
You always come first with us and your unblemished delight is our prime concern. If you are not delighted with our product you may return it anytime for 100 % refund.
Free samples: To enable you to see for yourself how suitable it is to cope closet organizers, we are sending you a free sample.
Testimonials: Ritu Sharma, Bangalore: "How the web changed my world! It can convert yours too. The Sify internet connectivity provided me the capability to present with habitancy all over the planet and gave me way to information all colse to the world."
You need to explain the qualities of your product and its special features and convince your reader that your claims are true. Remember, by the end of the body, the goal is to originate an emotional response that will cause the reader to do what you are now going to tell him to do.
Closing:
In the end part of your sales letter your goal is to motivate action. present your points and make a final appeal. You may give a minute time offer, or minute quantity offer or special trade etc. Use a Post Script. For example, "If you order before March 1, we will contain a free . . ." Or "Money back guaranteed . . ." Or "Discount is good until . . ." If you ask the reader to order, support, or to feel you for the specified presuppose you must make it easy for him to reply. support the sales letter with a post card or an order form. If appropriate, furnish a toll free telephone number, an Email link, and or your Url. always close with a thank you and use a signature at the end of the letter. Save one of the best points for last.
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