his explanation Can Microsoft Survive?
I just saw my first Microsoft Tv ad which had Bill Gates and Jerry Seinfeld buying shoes and ending with a quiz, posed by Jerry about tasty edible computers. I authentically don't get this ad. What is Microsoft thinking? Will the series of ads build a plot and have an lively conclusion? Will the 0 million dollars Microsoft is spending on these ads with Gates and Seinfeld payoff in sales and branding? What kind of brand image will they create? As I said, I just don't get it.
Can Microsoft Survive?
I can't help wondering if Microsoft has more money than they have visionary wisdom. I have been a Pc user from the beginning and more and more I see Apple as the great alternative. As for an advertising funds of 0 million on television ads you have to wonder if they are in tune with where the tech buyers are seeing advertising which is on the internet. More specifically, on 'Social Media' platforms such as YouTube, FaceBook, MySpace, Blogs, etc. I mean even general Motors recognizes the internet as the best form of advertising today by expanding their online advertising funds from 7 million last year to .5 billion in 2008.
Internet Marketing Specialists are now working with Small and Medium Sized businesses worldwide and on the internet with the proper, affordable marketing strategy, Sme's can compete with the big boys. The Sme store is the largest store with 9 out of 10 businesses falling within the definition of an Sme.
As the Sme's store share grows vertical channel by vertical channel, the store share enjoyed by larger clubs will decrease. The impact of all this will weighty smaller companies, probably a franchisor and their franchisees who offer internet marketing services to Sme's, into a multi-billion dollar Internet and Technology Power House. Larger clubs like Microsoft will see competition from the Sme's that they just didn't see coming. As and when this happens, Microsoft will have to remember that not all clubs can be bought. Apple authentically isn't selling and neither is Google.
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