Sunday, September 9, 2012

Merchant aid Secrets - What Your Merchant aid supplier Won't Tell You

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Are you a small independent company struggling with decreasing profit margins? Is you reputation card processing bill each month taking a bigger ration of your profits? Today, debit transactions have far surpassed reputation transactions for most small businesses. Maybe you are one of the few small independent businesses that has resisted reputation card assistance due to the expense. What I am about to share with you will cause you to look differently at merchant services.

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A reliable reputation card processing assistance can help businesses increase sales by enabling the merchant to accept all forms of payment. However, merchant services assistance comes with a price tag attached to it. Just to name a few of those monthly fees that come with ample service:

Statement Fees Gateway Fees Monthly Minimum Fees discount Rate Fees Transaction Fees Address Verification Fees charge Back Fees

Then, there is also the charge of buying or leasing the reputation card terminal. Also some fellowships charge a fee for setup costs. The total cost of reputation card assistance can be a major charge for small businesses. In fact, in a small company where profit margins are small, a reputation card transaction can take a large part of their net profit on the transaction.

Most merchants are often lured into a merchant assistance contract by a low discount rate being quoted. And most of the time that is all they remember about the cost of the service. However, the list of fees above clearly shows that there are many fees that are calculated into their monthly merchant assistance bill.

Of procedure all the fees mentioned above are for both reputation and debit transactions. There are a lot of small businesses that are incurring mostly debit transactions. With the popularity of debit cards today replacing cash as the favorite recipe of payment, most small businesses are finding that their reputation card processing statement is more of a debit card processing statement.

Recent statistics show that 90% of U.S. Households now use debit cards and bank cards. In fact, the banking commerce is now saying that consumers are production more purchases using their debit cards than they are using their reputation cards. And the trend is growing as more and more population prefer to pay straight from their banks list with their debit card rather than carry cash.

An alternative to original reputation card processing is a assistance called "Point of Banking". This assistance allows the sell merchant to accept debit cards from their paying customers without the charge of original reputation card processing fees.

"Point of Banking" machines looks like a reputation card processing terminal, in fact, they are the same terminal. They are just programmed to accept debit cards. Unlike a reputation card machine which costs the merchant a ration of each sale, the "Point of Banking" final has a convenience fee that the customer pays so the merchant does not have to pay for any processing costs. The convenience fee is typically low sufficient that the customer does not complain about being expensed a fee.

So, in essence, the "Point of Banking" assistance reverses the processing fee from the merchant to the customer. After all, it is the customer who wants the convenience of using their plastic card. The "Point of Banking" assistance from the merchants point of view simply gives the customer the selection to be able to pay with their debit card.

Often times with a original reputation card service, small businesses will set a minimum purchase estimate or even charge a fee for small transactions. Of course, the question with this convention is that, the major card fellowships have certain regulations that all their merchant customers must follow. One of those rules is that merchant are not permitted to found minimum transaction amounts or charge a fee for accepting their cards.

On small marker purchases the merchant can nothing else but lose money on the transaction as a supervene of the processing fee they are expensed by the reputation card company. "Point of Banking" eliminates this question for the merchant. The processing fee is passed on to the consumer. Of procedure the consumer is made aware of the fee before their card can be processed.

Most small businesses cannot pass on the cost of accepting reputation cards straight through higher prices. And many do not feel as though they should have to pay for their customers to use their reputation and debit cards.

A "Point of Banking" assistance can help increase sales given the new rise in debit card activity. So, if you are a small company that feels like you cannot afford the charge of reputation card processing, yet you need to be able to accept debit cards from your customers, then "Point of Banking" may be the clarification to your problem.

Hope this information is helpful.

Ray DeBruhl

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