Saturday, September 8, 2012

Dealer Chat - At Your assistance 24-7

#1. Dealer Chat - At Your assistance 24-7

Dealer Chat - At Your assistance 24-7

Automotive sales: Bridging the gap in the middle of sellers and buyers

Dealer Chat - At Your assistance 24-7

Arguably, the one activity that never ceases is selling. Round the clock and round the globe something or the other is always being sold. It may be an significant day to day commodity or a luxurious item; selling is always happening. In fact, it has kept the economy going. It circulates money from hand to hand. It is as leading as blood circulation in our body.

Though general selling activity goes unnoticed, a major activity like automotive sales catches an instant attention. The volume of automotive sales is very less compared to the sales of other significant commodities; but the amount it generates in one sale may outdo other sales by a huge margin. One transaction of automotive sales generates more value than trivial other sales.

Trading carefully

As the amount involved in one transaction of automotive sales is quite huge; both the sellers and buyers, are equally careful about the deal. Especially, buyers trade very carefully while buying an automobile. There are three reasons for this careful attitude of automobile buyers. Firstly, it involves a huge some of money. Secondly, automobile being a durable item, its buy is not a quarterly feature. Thirdly, automobiles are a mirror of your status in a society. These three reasons have added a different aura around automotive sales.

Obviously, the same three reasons mentioned above makes buyers to enquire many a times before stunning a final deal. A real cars aficionado surely always dream about a car. And if any car comes close to her dreams, she never wants to miss an occasion to have it parked in front of her house. A quarterly car buyer is equally choosy while buying a car. It must fit the bill as far as funds and utility are concerned. A buyer of an automobile is interested in knowing many details about the car she is buying. The make, the year of manufacture, its mileage, performance, common troubles, if any; after service support, finance schemes,... There are many doubts that needs to be cleared before finalization.

Clearing the doubts

Buyers are always interested to get all the doubts cleared in person; but restrictions like distance and time availability often makes it difficult to have an interaction with sellers. At the same time sellers are eager to talk buyers' queries at any given time. They too want to sell, but not anyhow. They like to arm buyers with as much facts as possible. So that buyers are satisfied about the products and buy them happily.

To bridge the gap in the middle of sellers' readiness and buyers' doubts; a new formula of dealer chat is being introduced. This interactive formula enables buyers to enquire about their doubts irrespective of the time of the day. Online chat with the seller is as good as a personal meeting. It clears doubts and induces satisfaction unlike other methods of inquiry. More and more car dealers are introducing online live chats with the prospective buyers. Its results are very encouraging. Dealer chat is found to have higher rate of conversions. It has effectively converted many sales chat queries to leads. This means more business and more profits, embedded with customer satisfaction. What else does a business want?

Round the clock online hold in the form of dealer chat is proving to be a boon for automotive sales.

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